​​​Marketing can be overwhelming for founders who are unsure where to invest their time and budget. This workshop, led by Wendy Louise Wilder, introduces the BASE3 Model, a practical framework designed to help startups make data-driven marketing decisions. By focusing on audience segmentation, key performance metrics, and strategic decision-making, founders will learn how to optimize their marketing efforts for sustainable growth.

​Through this session, participants will gain insights into understanding their customers based on purchase decision levels, allowing them to target the right audience with the right message. Additionally, they will learn which metrics truly matter, where to find them, and how to analyze performance data effectively. By the end of the workshop, attendees will be equipped with actionable strategies to make informed marketing decisions that drive results.

​Checklist of Key Learning Outcomes:

​✅ Identify and segment audiences based on their decision-making process
✅ Understand essential marketing metrics and where to track them
✅ Develop strategic marketing approaches using the BASE3 Model
✅ Optimize budget allocation for maximum impact
✅ Gain confidence in data-driven decision-making

​Speaker:
Wendy Louise Wilder - Senior Digital Strategist at The Wilder Strategy Lab

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